client prpossal for perfume

In order to create an advertising proposal, I need to gather information about the company that makes the product, where it want to advertise, what it wants the advertising to achieve and how much it has to spend.

The advertising budget for my campaign to advertise Callabana by Sunny Dai is £100,00.

I want my adverts to achieve selling in higher market places such as shops in Oxford Street and hopefully to be nearly sold out in most common market shops such as Pearson’s, and John Lewis. The perfume will not be sold in Tesco and Marks and Spencer’s at first: otherwise it may not have the same unique, new special perfume that everybody around has, it should make the target audience feel they are unique, and the perfume is too special to be sold just anywhere.  I would like every adult to know what Callabana is, and want to own it themselves, feeling the new experience of a perfume, introducing a new product to the market.

The advertising type for now will be posters and advertisements in magazines, and still online adverts on websites, but will soon progress to TV moving advertisements when more money is gained through the perfume.

The print advert for the Callabana will be an oak/ acorn tree in a sunny but empty field with the wind bowing, and an acorn falling off but as it falls it turns into the glass perfume bottle, Callabana. The print advert will have the “Callabana perfume...” at the top of the page, and the slogan “hidden identity. Be free. By Sunny Dai” at the bottom of the advert. The tree will have two white doves coming from it, and will sparkle with glitter. The aim is to make it look like freedom and nature, but beauty and elegance at the same time.

The target audience profile for my product perfume will be mainly just for adults, because if I aimed for any younger, such as kids and teenagers, they don’t think of adults as funky and hip, so they would most likely go out of fashion, and adults are the most likely highest age group people that will Understand the hidden meaning, and won’t be ”bored” by the soft colours. The adults may have bought some perfumes before, and would have the money to buy the perfume. They would be woman that likes shopping, and are mature, even pensioners could buy this perfume.