THE NAME FOR OUR NEWSPAPER

OUR NAME FOR OUR TABLOID HAS BEEN VOTED AND IT IS: 'THE UNIVERSAL VOICE'

our 5 chosen newspaper names!

OUR 5 CHOSEN NEWPAPER NAMES!!
The city Press- Matt :/ - this is voted by Matt as a good name, and states on it the name and what it is- Press and City.
The commuter- VOTED – this name was not voted as one of the favourites, but good enough to put in our paper.
The Forum- Amber- this was voted a good name, and is a possibility to name our newspaper.
The universal Voice- gemma + Sarah- this name states that the news is universal, and it is not just our biased opinions.
The daily print- VOTED- this is plain.

5 title names

OUR 5 CHOSEN NEWPAPER NAMES!!
The city Press- Matt :/
The commuter- VOTED
The Forum- Amber
The universal Voice- gemma + Sarah
The daily print- VOTED

profile audience

A scan on a report page like mine would be..

Our confidential agreement... loool

Our group consists of Me, Sarah, Gemma, Amber,,,, and Matt -_-

In our conversation, we discussed what type of newspaper we would make. There are four of us in this group, as we thought we may get more done in the time we have. We will be making a tabloid paper, as we can include a more varied amount of topics and reports, and pages. Our other option was a broadsheet, but we chose not to as a broadsheet is more political and factual, which none of us found interesting.

All of us then chose what topic we would be doing for our main pages. Mostly, we chose our likes and interests. Gemma chose to Stalk Celebrities as this her favorite hobby. Amber chose to do about Fashion, which she also knows a lot about. Matt -_- chose to do his page/pages about films and theatre coming out in our local area and reviews on the best. I have chosen to do mine about getting ready for summer- Holidays that are an every-year great, and ones that are topsy-turvey, and all about Summer. Gemma and I are also dong an extra page each about news reports like a proper newspaper, as we are worried that it may seem to turn more like a magazine.

My newspaper page spider diagrams

Describe the technical skill that I have gained!!

I have gained various technical skills such as blending on photoshop. I did this by firstly looking for the blending tool. I had to try every tool on the side bar to find and test which one was the blending tool. Using the blending tool was also quite hard to do, as I had to find which colors at which point I should blend the two objects together. I have learnt a lot from this project.

Describe 2 challenges you have overcome

One challenge that I have overcome is trying to find a picture of my design. I had created the design myself, and when I looked online for picture to make up my design, I could not find any, which wasted two lessons searching to make it up, so although it was a hard decision, I finally decided that I would not have my product picture on the advert itself. I made the advert look very appealing to the target audience, though, and it included the name and company name of the product.(the perfume)

Another challenge I came across was my blending extravaganza -_-  A 'friend' (cough*gemma*cough) told me that a tool was the blending tool that I was looking for, and I used it, to find out that it as normal pain tool, which spoilt the image a little bit, and by that time, I could not reverse it. I solved this problem by just exiting the wizard and not saving the work I had done, which reversed all the other work I had done, but i just made it all again the next lesson.

DO YOU FEEL YOUR PRODUCT IS SUITABLE FOR YOUR TARGET AUDIENCE?

I think that my initial design is different than hoped, but in a positive way, as it suits the target audience more and is more neon and colorful. I think my product i suitable for my target audience as it is shown clearly it is not for adults through the colors and 'funky fun' look, but not for kids as the colors are all neon which, for teenagers, are 'in' at the moment. There are no 'boring' bits in it, which teens find boring, and the background is as a pin-up board, which teenagers make a lot of, with teenage-ish pictures like lipstick prints, the shakx shoes, and graffiti. I think it is clear that my product is made just for teenagers.

HOW HAS TECHNOLOGY HELPED YOU TURN YOUR DESIGN INTO A REAL PRODUCT?

I have used photoshop to make my product, which has been very useful technology wise, as I can use various tools such as paint without copying and pasting an image back and forth between apps. The blending tool has been especially helpful to bring two things together as one image. I have changes the lighting and some colors on the advert, and I can insert many shapes of all kinds of colors, so technology has helped me a lot.

HOW DOES YOUR FINISH PRODUCT COMPARE TO YOUR DESIGN???

 HOW DOES YOUR FINISH PRODUCT COMPARE TO YOUR DESIGN???

My final finished design of my advert turned out very different to my initial design on paper.
One of the reasons for this was because  I couldn't find the pictures I expected to so the layout was a little different. I had places 3D squares in the background in different neon colors to make it more funky and colorful because I thought there was too much space in just one color, and If it was Blue, the shoes looked like they were just for boys, and with pink, the same for girls, so I put all neon colors I could find there. I prefer my finished layout as it suits the product more and was more eye-catching, although very different, from my actual original design.

my shoes advert

Similar productts to use for my photoshop advert

My findings

From my questionnaire about my fonts and titles and slogans on my two products, I found out that my slogan for the converse shoes is too short, only being 2 short words, ‘funk, yea’, so I am willing to change it for something longer but still as rememberable. Everyone seems to have voted for the name ‘AllStars’ and ‘Shakx Shoes’, so I am not sure whether to change it or not because I do like the first name a lot. I may change it in the future. For my perfume, I will keep everything the same because everybody I asked liked the current title and slogan, and thought the font that I chose fitted it well because it was elegant.

my five fonts and five titles for product (shoes + perfume)

My product are shoes for teens, and they look like converse shoes. These are my five product name ideas:

Shakx Shoes

Lukies

AllStar(s)

FTs (Funky Things)

I came up with the ‘Shakx’ shoes idea because it is a funny word that does not exist, therefore there would be no subject to copyright. AllStar made the product sound more teenage-ish, so I thought it would suit.

Shakx Shoes

Shakx Shoes

Shakx Shoes

Shakx Shoes

These are my five different fonts to use. I liked The first and second one, because they seem more bold and suitable than the others. The third one is too soft and the fourth looks a bit childish like a ScoobyDoo advert.

These are my five different names for my perfume.

Callabana (Ranch)

IfOnly

Acorn

Sunny Dai

I am using the last suggestion as the company name, a name of an actual person because a lot of perfume do that. The first one I like the most, because it is soft but powerful and calm.

Callabana

Callabana

Callabana

Callabana      

                                               

   I like the second font because it is elegant and calm, I will use this font for the title name.

tARGET AUDIENCE PROFILE

TARGET AUDIENCE PROFILE

My shoe would be produced and advertised at a teenager’s view, and would be made in sizes 3-11 to show that it is made especially for teenagers only. There will be lots of different patterns and designs for the shoes and they will be very colourful for the age aimed at. We hope it would be the new craze in fashion and will be seen as cool. FUNKY!!! It will cost around £35 because they are not going to be normal shoes, and will cost a lot to make and produce. And they would mostly be girls buying it, but boys too. Their parents would let them get them because they are funky AND practical, and last a long time. They would be middle-class people mostly, but all others too.

My block desighns

my moodboards and othr products like mine (all in one)

3 other perfume adverts powerpoint

Finding from my questionnaire

From the feedback from my questionnaire, I am quite pleased, and, as I though my magazine was a little too crowded for the target audience, I was right, as that is what the questionnaire answers reveal.

The questionnaire I made was aimed at a younger age group, and, as I only asked teenagers to fill out the questionnaire, they though It was a little childish.

My feedback was overall quite satisfying, and the average rating for my magazine was an 8 out of 10, which was pleasing for me as the questionnaires were only handed out to teenagers, and I agree that it was a little crowded. The boys in the class thought that it was too girlish, but that was my aim as it was only a girl’s magazine.

A lot of people thought I should make my price lower from £1.90, but the same amount of people thought I should keep it the same so I will as I agree I should keep it the same.

All the people that filled out the questionnaire said that 5-12 year olds would be interested in the magazine, which it brilliant with no criticism!

Nearly every person liked the colours (silver and lilac) I used for my magazine, and only 1 person did not… (Noting he was a boy :/) and said I should use less lilac and more blue. I do not agree with that and will not be changing the used colours, as the majority vote liked them.

Overall, I think there are only a few things I change about my magazine, the first being the fact that it is a little too crowded. I think I had too many ideas and wanted to cram them all into the magazine, so next time I will be careful about the layout, and also the second thing; Next time I will make the product more performing for the target audience, as I think my magazine has too much information for the young age group expected.

client prpossal for perfume

In order to create an advertising proposal, I need to gather information about the company that makes the product, where it want to advertise, what it wants the advertising to achieve and how much it has to spend.

The advertising budget for my campaign to advertise Callabana by Sunny Dai is £100,00.

I want my adverts to achieve selling in higher market places such as shops in Oxford Street and hopefully to be nearly sold out in most common market shops such as Pearson’s, and John Lewis. The perfume will not be sold in Tesco and Marks and Spencer’s at first: otherwise it may not have the same unique, new special perfume that everybody around has, it should make the target audience feel they are unique, and the perfume is too special to be sold just anywhere.  I would like every adult to know what Callabana is, and want to own it themselves, feeling the new experience of a perfume, introducing a new product to the market.

The advertising type for now will be posters and advertisements in magazines, and still online adverts on websites, but will soon progress to TV moving advertisements when more money is gained through the perfume.

The print advert for the Callabana will be an oak/ acorn tree in a sunny but empty field with the wind bowing, and an acorn falling off but as it falls it turns into the glass perfume bottle, Callabana. The print advert will have the “Callabana perfume...” at the top of the page, and the slogan “hidden identity. Be free. By Sunny Dai” at the bottom of the advert. The tree will have two white doves coming from it, and will sparkle with glitter. The aim is to make it look like freedom and nature, but beauty and elegance at the same time.

The target audience profile for my product perfume will be mainly just for adults, because if I aimed for any younger, such as kids and teenagers, they don’t think of adults as funky and hip, so they would most likely go out of fashion, and adults are the most likely highest age group people that will Understand the hidden meaning, and won’t be ”bored” by the soft colours. The adults may have bought some perfumes before, and would have the money to buy the perfume. They would be woman that likes shopping, and are mature, even pensioners could buy this perfume.

Client proposal for shoes

In order to create an advertising proposal, I need to gather information about the company that makes the product, where it want to advertise, what it wants the advertising to achieve and how much it has to spend.

The advertising budget for my campaign to advertise Shakx shoes by Luki is £100,00.

I want my adverts to achieve selling in higher market places such as opening a shop in oxford street and hopefully to be nearly sold out in most common market shops such as Punkfish, and John Lewis The shoe will not be sold in Tesco and Marks and Spencer’s; otherwise It may not have the same unique, new punk/funk shoe out that to teenagers, it too special to be sold just anywhere.  I would like every teenager to know what Shakx shoes are, and want to own them themselves, introducing a new product to the market.

The advertising type for now will be posters and advertisements in magazines, and still online adverts on websites, but will soon progress to TV moving advertisements when more money is gained through the shoes.

The print advert for the Shakx shoes will be a dark black plain background with an example of the shoe in the middle of the page, and electric wave strings weave in and out and around the shoe, all different colours but edited with Photoshop to look electrical, the shoe will have a silver “river” looking shadow behind it to make it look magical, and the words “Funk, yea” will be at the bottom of the page. The Shakx shoes logo will be at the top corner of the page in white writing, and birds are flying out of the shoe, so lots of things are going on at the same time to make it look magical.  It is going to make a teenager think it is stylish, unique, different, magical, funky, made pacifically for their age, and colourful, for every need.

The target audience profile for my product shoe will be mainly just for teens, because if I aimed for older, such as adults, teenagers don’t think of adults as funky and hip, so they would most likely go out of fashion, and teenagers are the most likely highest age group people that will buy this shoe because of the design and the adverts. The teenagers would be wanting to be hip, fashionable, and unique but fitting in with the crowd at the same time, being cool. They would most likely like to go out and “hang” but shop a lot as well, to be able to find the advert and buy the product. The target market would have enough “pocket money” to buy the shoes, and 13-19 year olds would like the style of them. 

Questionaire in excel spreadsheet

	5	6	7	8	9	10
What would you rate my magazine from 1-10?	2	3	3	2	2	3
	Fashion	Gossip	rADIO/tv	Kids	Teen	Pets
What do You usually Read?	8	2	1		2	2
	Yes	No
do you think that 5-12 year olds would read this?	14
	lower	Stay same	Higher
Do you think I should change my selling price?	6	6	2
	Yes	No
Do you think it is too crowded?	4	11
	Yes	No
Do you think it is eye-catching?	14
	Yes	No
Do you like the colours (purple and silver) I have used?	13	1
Any Other Suggestions:		More Boys-ish?
		More comforting coloures?
		Subtle colours?
		More Info?
		Less Crowded?

Advertising standards authority

The ASA is the UK's independent regulator of advertising across all media, including marketing on websites. We work to ensure ads are legal, decent, honest and truthful by applying the Advertising Codes.

In addition, the Codes contain specific rules for certain products and marketing techniques. These include rules for alcoholic drinks, health and beauty claims, children, medicines, financial products, environmental claims, gambling, direct marketing and prize promotions. These rules add an extra layer of consumer protection on top of consumer protection law and aim to ensure that UK advertising is responsible.

The ASA administers the rules in the spirit as well as the letter, making it almost impossible for advertisers to find loopholes or ‘get off on a technicality’. This common sense approach takes into account the nature of the product being advertised, the media used, and the audience being targeted.

Sarah Andrew:

The Advertisement Standards authority makes sure that advertisements made are not illegal and have everything or do not include things you are not allowed to contain in an advert, and apply to all products being sold at any time they are lots of rules that stop adverts from misleading, offending, harming or do anything that may disrupt citizens. Adverts are also known widely for not being able to lie- the most known rule for adverts, every fact stated has to be completely true.

My product perfume blog post

My second product is a perfume, called Callabana, which I think is a nature kind of word and I think of forest when said or wrote. The slogan for this perfume will be "Hidden Identity. Be free." Which I think merges the scene of nature, Being free, and the idea that when you spray the perfume on, you will be someone else, a totally different perfume because it is totally different to anything else on the market. The brand/ company will be a person's name, Sunny Dai, as most perfumes are in the name of celebrities or singers. The target audience will be mainly adults, and it could be older adults as well. The perfume bottle itself will be very light, and glass like most other perfume bottles. It will be in the basic shape of an acorn, and the glass will be a light-acorn-chestnut brown see-through. The top will be a sprayer with a pumper that is a soft but dark green color to represent a leaf on the acorn. The perfume will come in a box with a free key ring in the same shape as the acorn and the leaf hanging on the corner of a small box. The perfume is meant to look elegant but make people have the freedom of nature as well, which I think the perfume has succeeded at acheiving. The price for the perfume will be roughly £38, depending on where it is sold.

About my shoe blog post

My product will be a shoe, called Shakx shoes. They are much like the design of converse shoes and come in over  100 different patterns and colors. The slogan for the shoe will be "Funk, yea", because it is catchy, so you will think of the shoes when it is on an advert because it is unique, it is short and easy to remember, and because it is the type of words a teenager, the target audience, use, and what they look for in a shoe when trying to buy the product. The company brand that makes the shoe is called Luki because it is short and easy to remember for teenagers, and no other company is called Luki. These shoes have the whole package, they are funky, cool, colorful, they fit the need, they are unique and just for teens! Nothing like it. The target audience are tens because they would like the design of the shoe and it suits to fit the type of fashion teens are wearing these days. The Shakx shoes are light and funky with no metal or hard material on, and with leather at the front of the toes, and are fit to comfort, and have thick cushion souls to be able to walk around in the for a long time quite frequently. The shoe has colorful laces instead of kiddy-ish velcro, thinking of the target audience. The price for the shoes would vary depending on where they are sold, and the design on them. The lowest price for the shoe would be roughly £29+. They come in a colorful paint splattered box that has the slogan imprinted on the front.

Shoe advert scan

My advert powerpoint

Explain why I chose my moodboard...

I chose to aim my magazine at horses because I know a lot about them and find them Interesting. I know that horse magazines are very popular amongst younger children. There were already a few people in the class aiming to focus on a dog/puppy theme so I wanted to do something different. It was also a higher priced range of magazine. by sarah andrew

My titles and fonts together in one. sarah andrew.

TITLES FOR MY MAGAZINE:

HAYSTACK- this doesn’t sound like an interesting horse’s magazine to a 9-year old.

THE LUCKY HOOF- I chose this because it was catchy, and there is not much fault of it.

HORSIE- I found this too plain and sounded like how a toddler would call a horse.

HORSE’N’PONY- this was too simple and already taken by proper magazines.

THE GIRTH- this was unattractive and people don’t know what it is.

MY MAGAZINE FONTS:

Lucky Hoof- I chose this font because it was clear and readable to everyone.

Lucky Hoof- I didn’t use this because it was too condensed.

Lucky Hoof- This as too depressing to use.

Lucky Hoof- This was too big and squashed and too bold to use.

Lucky Hoof- I was going to use this but chose the first font, as it was much clearer and readable.

by sarah andrew

My A4 Magazine copy written. I AM NO GOOD AT DRAWING!!!

My Magazine! by sarah andrew

NEW! mY MOODboard write up! :)

My Moodboards Write-up:

Our task was to make three picture moodboards on PowerPoint on three different subjects that we could have done for our own magazine, which could be about anything (appropriate). I did mine about animals, because I own a lot of animals and I have an interest in them, but I couldn’t decide WHICH animal to specialize in.

 I did my three moodboards on general pets, horses, and dogs. I have reviewed the pictures on what type of magazine layout I could use for each theme and chosen on horses. I have done horse riding since I can remember and probably before then, so I know a lot about horses. I am going for a childish magazine for 7- 12 year olds girls. The colours I am going to have are purple, lilac, baby blue, and silver. These colours, put together, are quite girly. I am going to have horse hoofs around the mast.

my target audience powerpoint :)

My own tv listings magazine.

I am proud of myself, I did this in a lunchtime and half a lesson! yippee!

my own tv listings magazine.

I cannot find my magazine anywhere; someone must have deleted it. It is not on my memory stick either. I have made it, though.... It's just not here. x

NEW my magazine good/ bad points

NEW my compare from each magazine.

NEW My Moodboards! For my magazine..

I used primary and secondary finding information to discover the facts shown about this piece. All different races watch this programme, but mostly being british white.
By Sarah Andrew year 9.

my spreadsheet task write up

As a class, we made a questionnaire, and we each filled one out. From there, Miss photocopied all of them so we all had everyone else’s. Our task was to copy the questionnaires onto a spreadsheet. There were a lot of questionnaires so it took two lessons to fill it out, and then we sorted them out into categories, such as the relation to boys’ favourite voted game, to the girl’s.

we tried lots of different category lists, and found out that Xbox is the most popular console in the class, and just dance is the voted best game. Facebook, as expected, was the most popular social messaging site with 100% of the class agreeing and others forgot to fill in the back page, but also agreed.

We then placed the spreadsheet on our blogs.

By Sarah Andrew year 9 J

My magazine write-up

Our task was to design a front cover for a TV listings magazine with features like a real one.

Out of the three price range choices, I would rate my magazine a middle class to high class.

I have looked at a template of a TV listing magazine cover and tried to include some of the main things in mine too. Here is a list of the things I included in my magazine:

Mast

Main feature

Title

Price

I put dark Christmassy colors in the magazine cover because I made a Christmas issue of a TV listings cover. I placed the price in a snowflake to present this.

I Created an old film, with pictures with what was going to be on in the magazine.

Sarah Andrew

Task 2

Teacher interview results:

We went round the school and interviewed teacers on questions that we made up. these are the results.

What subject do you teach?

Ms Hewitt- assistant to all subjects

Mr Raymond- Media and English

Mr Page- media

Ms Pressney- English and cope

Mr white- pe

Mrs ilsley- maths

Mrs keenan- geography, citz, PE, cope, public service.

Ms Mackay- English skills,

Are you satisfied with the uniform you wear to teach that?

Ms Hewitt-yes but I would rather have uniform.

Mr Raymond-yes I am.

Mr Page-yes.

Ms Pressney-yes, I am.

Mr White-yes

Mrs Ilsley-yes

Mrs Keenan-yes, it is reasonable

Ms Mackay-Yes, I get a choice.

what gossip or popular news have you heard lately in goffs school?

Ms Hewitt- Mr Raymond-The new dancing classes are very popular.

Mr Page- The new york trip is soon!

Ms Pressney-A band is apparently coming to goffs soon!

Mr White-A band may be coming to goffs.

Mrs Ilsley-none

Mrs Keenan-Dancing  classes!

Ms Mackay-Mrs Nicolou had a baby boy, and film club!

Do you know any pleasing secrets about the other teachers?

Ms Hewitt- Mr king does ballet in his spare time, and he has a blue fluffy tutu.

Mr Raymond-Mr page is a vampire

Mr Page-Mr king is the world’s largest fairy and Mr Raymond has a black and white house with no colour.

Ms Pressney-Yes. No comment.

Mr White-Miss Ball’s nickname is medicine.

Mrs Ilsley-No.

Mrs Keenan-Mr king is a veggatarian.

Ms Mackay-Mrs Ilsley has read all of the twilight books.

What fashion do you think is “in” for goffs school pupils?

Ms Hewitt- I love paris/ London,

Mr Raymond-lots of bracelets

Mr Page-flowers in the hair.

Ms Pressney- dyed hair red and purple

Mr White- The uniform.

Mrs Ilsley-Big flowers in the hair, diomante head bands

Mrs Keenan-Big/ medium/ small brown bagsrolling up wjite cuffs.

Ms Mackay-Flowers in hair, rolled up skirts.

What is your faviroute fashion theme?

Ms Hewitt- casual

Mr Raymond-1950’s sensible clothes

Mr Page-90’s grunge, navana

Ms Pressney-casual

Mr White-mod- rocker

Mrs Ilsley-flower power, 60’s

Mrs Keenan-gothic!

Ms Mackay-70’s platform boots, mini skirts.

The results shown above discover that there is a lot of fashion and gossip within goffs school- and the teachers know (!) There are a lot, however, of secrets about other teachers that we didn’t know. I think that a lot of this material would be very appropriate to put in a magazine that would be distributed around goffs school, and would be very popular.

If a magazine was made for goffs school, I would place that title as (Gossip at Goffs!).

We would put the most shocking and funny news and answers on the front cover of a magazine for the school.

bY sArAh Andrew