TARGET AUDIENCE PROFILE
My shoe would be produced and advertised at a teenager’s view, and would be made in sizes 3-11 to show that it is made especially for teenagers only. There will be lots of different patterns and designs for the shoes and they will be very colourful for the age aimed at. We hope it would be the new craze in fashion and will be seen as cool. FUNKY!!! It will cost around £35 because they are not going to be normal shoes, and will cost a lot to make and produce. And they would mostly be girls buying it, but boys too. Their parents would let them get them because they are funky AND practical, and last a long time. They would be middle-class people mostly, but all others too.
